The blog
Earth Day: Introducing the NEW Down to Earth® Organic Collection
In celebration of Earth Day, we’re unveiling our redesigned Down to Earth® Organic Collection. We’ve refined the collection from the inside out – updating construction, materials, and fill to create a more complete all-natural bedding system for retail and design. Each piece is crafted with 100% certified organic cotton and filled with our proprietary Nature’s Down Blend®, an all-natural combination of responsibly […]
NEW Down to Earth® Organic Hospitality Collection a 2026 HD Awards Finalist
We’re honored to be named a finalist for the 2026 HD Awards in the Sustainable Solutions category.Out of more than 360 entries, our NEW Down to Earth® Organic Hospitality Collection has been recognized for rethinking what luxury bedding can be: responsible, innovative, and uncompromising in comfort.At the center of the collection is our Nature’s Down […]
Experience DOWN Inc. Luxury Bedding in Person During NY NOW
We’re hosting four open-house showroom events designed to fit easily into your day, whether you stop by in the morning, the evening, or anywhere in between.
How To Fluff a Down or Feather Pillow
To reduce our carbon footprint, we pack products efficiently. As a result, your pillow may arrive compressed. This is expected and will resolve with proper fluffing. Fluffing Steps: Shake Thoroughly: Hold the pillow firmly at both ends and shake to move the fill into place. Firm Compression: Press the pillow inward from all sides using […]
Designer Tips: How to Layer Decorative Pillows
For interior designers, layering decorative pillows is more than styling, it’s one of the quickest ways to communicate mood, establish palette, and elevate a space without overwhelming it. Grand Rapids designer Ella Baker of Element Design Studio has refined this into an art form. Her approach combines intentional pattern mixing, a variety of shapes, meaningful […]
