In celebration of Earth Day, we’re unveiling our redesigned Down to Earth® Organic Collection. We’ve refined the collection from the inside out – updating construction, materials, and fill to create a more complete all-natural bedding system for retail and design. Each piece is crafted with 100% certified organic cotton and filled with our proprietary Nature’s Down Blend®, an all-natural combination of responsibly […]
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NEW Down to Earth® Organic Hospitality Collection a 2026 HD Awards Finalist
We’re honored to be named a finalist for the 2026 HD Awards in the Sustainable Solutions category.Out of more than 360 entries, our NEW Down to Earth® Organic Hospitality Collection has been recognized for rethinking what luxury bedding can be: responsible, innovative, and uncompromising in comfort.At the center of the collection is our Nature’s Down […]
How To Fluff a Down or Feather Pillow
To reduce our carbon footprint, we pack products efficiently. As a result, your pillow may arrive compressed. This is expected and will resolve with proper fluffing. Fluffing Steps: Shake Thoroughly: Hold the pillow firmly at both ends and shake to move the fill into place. Firm Compression: Press the pillow inward from all sides using […]
Designer Tips: How to Layer Decorative Pillows
For interior designers, layering decorative pillows is more than styling, it’s one of the quickest ways to communicate mood, establish palette, and elevate a space without overwhelming it. Grand Rapids designer Ella Baker of Element Design Studio has refined this into an art form. Her approach combines intentional pattern mixing, a variety of shapes, meaningful […]
New: Bed Scarf Footer Inserts and Decorative Pillow Inserts for Outdoor Spaces
You asked, we listened, and now they’re here! We’re excited to announce two new products designed with both form and function in mind:our Bed Scarf (Runner) Footer Insert and Indoor/Outdoor Decorative Pillow Inserts. Our Bed Scarf Insert made its debut at High Point Market, where it received incredible feedback from designers who loved its look, versatility, […]
Down Inc. Opens New Showroom at 230 Fifth Avenue, New York City
The New York showroom has been carefully designed to highlight our down and down-alternative bedding collections, from pillows to comforters and beyond. Here, interior designers, hospitality buyers, and retail partners can schedule an appointment to explore our products in person, experience the textures, and learn more about the thoughtful details behind every piece.
Introducing the new Batiste Collection
We’re excited to introduce the Batiste Collection Made with 380 thread count Batiste cotton and your choice of 750 fill power Snow White Down™, or PrimaSera Ultra™, our newest down-alternative engineered to feel just like the real thing. This new collection is breathable, ultra-soft, and effortlessly elegant — the perfect addition to your bedding assortment.
Why Sustainable and Ethical Bedding is the Future of Luxury
Sleep Well, Live Better: The Benefits of Choosing Sustainably and Ethically Sourced Luxury Down Bedding When it comes to luxury bedding, comfort is king. But what if your bedding could offer more than just indulgent softness and restful nights? At Down Inc., we believe that true luxury comes with responsibility toward our environment, our […]
What Happens in Vegas… Starts with Luxury Bedding
🎲Viva Las Vegas! 🎰 DOWN Inc. is bringing the ultimate in luxury bedding to the Las Vegas Market, January 26-30. Step into a world of indulgence with our 5-star down and down-alternative bedding, trusted by top retailers, designers, and hospitality brands. From sumptuous duvet inserts to cloud-like pillows, we’re here to help you create dreamy spaces for your clients. 📍 Where to […]
Cheers to Comfort at a Bedding Party!
For the first time ever, A. Hoke Ltd. , the go-to spot for interior designers, added bedding to their impressive repertoire, and kicked off this exciting new venture with a Bedding Party that we were thrilled to be a part of! Our very own Director of Sales, Luitjen Kiewiet, presented a hand-picked selection of […]