PILLOW FIRMNESS LEVELS
SOFT
Conforms easily to your shape for minimal resistance. Best for stomach sleepers or those who like a flatter, moldable pillow.
SOFT/MEDUM
A balanced loft with gentle support that still compresses comfortably. Ideal for stomach and combination sleepers.
MEDIUM
Provides consistent, even support that keeps the head and neck aligned. A versatile choice for most sleepers.
MEDIUM/FIRM
Slightly denser fill for elevated support without stiffness. Best for back sleepers or those needing extra lift.
FIRM
Offers the most neck and shoulder support. A great choice for back and side sleepers.
Snow White Down™
Our softest fill material is natural, biodegradable and hypoallergenic* made of white duck down. Our natural down and feathers are sustainably and ethically sourced, and have independent third-party supply chain certifications from International Down & Feather Laboratory (IDFL), a global leader in filled textile quality and assurance since 1978. IDFL conducted a comprehensive audit to verify that our Down & Feather suppliers are in accordance with the IDFL Down Standard for animal welfare and traceability.
Nature’s Down Blend
This all-natural blend of 70% Snow White Down™ and 30% TENCEL™ Lyocell is designed to combine luxury comfort with enhanced breathability. The down provides exceptional loft, softness, and warmth, while Lyocell is sustainably derived from renewable wood pulp and improves moisture management to create a naturally cooler, drier sleep environment. Like all of our down, the Snow White Down® in this blend is ethically and sustainably sourced with third-party certifications from the International Down & Feather Laboratory (IDFL), verifying animal welfare and full supply chain traceability.
White Duck Feather
Our firmest fill. It offers body, support and is the most cost-effective natural fill option.
PrimaSera™
Our premium down-alternative is a 2.2 denier polyester cluster fiber. This down-alternative fill is most similar to the feel of down fill, and is used in our down-alternative duvet inserts and sleeping pillows.
Prima Sera™ Ultra
Our proprietary blend made from 70% Prima Sera™ down-alternative and 30% TENCEL™ Lyocell fibers. TENCEL™ Lyocell is a fiber derived from sustainably sourced wood pulp, valued for its ability to manage moisture, improve breathability, and create a cooler, drier sleep environment. When blended with recycled polyester, the result is a lofty, resilient, and hypoallergenic* fill that combines durability with enhanced comfort. This blend also supports sustainability goals by reducing reliance on virgin polyester and lowering the carbon footprint.
Luxurelle®
This down-alternative fill is a 7 Denier, polyester cluster fiber and is our most cost-effective fill material.
*Our Snow White Down™ is washed and processed using our proprietary DownGuard™ method. This process thoroughly cleans and sterilizes the down and feathers. However, we realize that allergies come in varying degrees of sensitivity and recommend that individuals with extreme sensitivities to down and feathers consider our down alternative options.
