The Secret to Luxurious Decorative Pillows: What’s Inside Matters

The Secret Behind Picture-Perfect Pillows: Down Inc.’s Decorative Pillow Insert Program

If you’ve ever fluffed pillows and wondered, Why don’t they look as plump and inviting as the ones in high-end interiors?, the secret isn’t just in the cover—it’s in the insert. Or, as some call it: a cushion pad, pillow form, filler, stuffer, or even a poof! (Yes, we’ve heard them all.)

At Down Inc., we take decorative pillow inserts seriously. Whether you call them throw pillow inserts, cushion fillers, or plushy perfection, our inserts are designed to bring style and structure to every space. And we don’t just stop at standard sizes—we offer custom sizing with no minimum order quantity, making us the go-to source for designers.

What’s in a Name? The Many Terms for Pillow Inserts

Before we dive into the details of our decorative pillow insert program, let’s talk about the fun (and sometimes confusing) world of pillow terminology. Depending on who you ask, these inserts go by many names:

• Pillow Forms – A favorite among designers and workrooms
• Pillow Fillers – Simple and to the point!
• Cushion Inserts – More commonly used in the UK and hospitality world
• Stuffers – A playful way to refer to the filling inside your decorative shams
• Filler Pillows – The term some retailers and manufacturers use to describe the insert
• Fluffers – Because, well, they make your pillows fluffy!

No matter what you call them, the key to a well-dressed decorative pillow is choosing the right insert. The right insert makes all the difference in achieving that full, plush, high-end designer look. At Down Inc., we specialize in luxury decorative pillow inserts that elevate any space—whether it’s a boutique hotel, a designer showroom, or a perfectly curated living room.

The Down Inc. Decorative Pillow Insert Program

We offer a range of luxury pillow inserts to meet the needs of designers, retailers, and hospitality professionals. Whether you’re looking for plush, sink-in softness or a firmer, structured look, we’ve got you covered with:

5 Premium Fill Options:

• 90% Feather / 10% Down – A classic blend that provides structure with a touch of softness
• 75% Feather / 25% Down – Slightly softer with a bit more loft
• 50% Feather / 50% Down – The perfect balance of support and cloud-like comfort
• Luxurelle® Down-Alternative – A hypoallergenic option that mimics the feel of down
• 100% White Duck Feather – Provides firm support and a crisp, full look

5 Insert Shapes & Styles:

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  Square – The go-to for most decorative pillow applications

• Rectangle (Lumbar) – Great for layering or accenting chairs and benches 
  
  

• Boxed – A structured, tailored option with defined edges
  
  

• Turkish Corner– Soft, relaxed corners for an effortlessly chic look
  
  
• Neckroll – Ideal for accenting beds, benches, and lounges

   

Custom Sizes? No Problem!

Need a specialty size? We offer custom pillow inserts with no minimum order quantity, making it easy for designers and retailers to get exactly what they need for their project!

Spotlight on Customer Projects

We love seeing how our clients bring their designs to life using Down Inc. decorative pillow inserts. Recently, we asked customers to share photos of their projects featuring our inserts—and the creativity was incredible and the submissions showcased the versatility of our inserts across a variety of styles.

And now, we’re thrilled to announce our $350 credit giveaway winner: Michael Minor from MBM Innovations! 🎉 Congratulations! Thank you to everyone who participated—your stunning designs continue to inspire us.

Want to see how others are styling their pillows? Check out some of the amazing customer submissions below: